When an agency owner wants to make an important decision on behalf of the agency, such as what services to offer, or even whether to sell the business, it’s their decision to make.

But if you have one or more partners, now you have to reach a consensus. And if you don’t have alignment among all partners, coming to agreement on anything will be hard, and potentially detrimental to the success of the agency and the partners themselves.

How can you identify these kinds of issues before they arise, and if you’re already in conflict with your partners, what should your next steps be?

That’s what Karl Heasman is here to help us with.

Many agency owners don't begin with the end in mind.  Did you?

If you answer questions like "How much do we need to make?" with "I don't know...more!" or "When will I be able to retire?" with  "Not now!"...

...you're not alone.

Seasoned agency owner, Karl Heasman, Founder of Greycott Consultancy has had his own successful exits and now helps other agency owners prepare for acquisition--by beginning with the end in mind.

In this episode, he shares:

• Where to start looking for potential buyers for your agency (with a few surprising additions to the typical list)
  

• How to determine a potential timeline for an exit
  

• The important financial metrics you should be tracking now

Karl also shares practical advice for managing conversations internally when you've decided to pursue a relationship with a "growth partner."

If you are thinking of selling your own agency one day, then the story of Karl's sale of Cognito Integrated Marketing is a must-listen. Karl managed to achieve a deal seemingly without the burdens and downsides that come along with many sales. Karl now works with other agencies on similar journeys, and shares his experience not just of his successful sale, but a number of sales he has supported.